Bit.Ly Connections Now Standard.

Bitly is a URL shortening service. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. If you use Bitly to shorten your links you can use the Bitly Connector to pull data relating to those links.

Connector uses OAuth authentication- no need to provide TMMData with sensitive account details.

Metrics Pulled:

  • Long URL: The un-shortened version of the Bitly link.
  • Page Title: The title of the page that the link redirects to.
  • Clicks: The number of times, at the time of the pull, that the Bitly shortened link has been clicked.

Long URL and Page Title are useful for the client to break down, or aggregate chunks, based on campaigns. For example a client may use this to search Page Title for a phrase, and get meaningful information out of all their Bitly data. Metrics can be broken down further, using time granularity. 'Day', 'Week' and 'Month' are granularities supported. Data can be broken down by one of these granularities. For example, 5 days, would pull the last 5 days of the metric you have selected.

Click HERE to learn how to create a new Bitly Connection.

Click HERE to learn how to create a new table using the Bitly Connector.